During Prime Day 2022 (July 12-13, 2022), businesses managed by HINGE COMMERCE's full-service channel management team saw an average increase of +115% in sales vs. Prime Day 2021 and +128% vs. Prime Day 2020.  HINGE COMMERCE achieved these record-breaking results by using a holistic 360-degree strategy.  By implementing an integrated system, where digital content, promotions, advertising, and inventory management all work in concert, HINGE COMMERCE boosts its clients' market shares versus their competition. HINGE COMMERCE's unique strategy involved:   Featuring Prime Member Promotions on special "Prime Day Deal" tabs on the Amazon Storefront pages designed by HINGE's creative team.   Implementing coupons to boost sales for Amazon Vendor Central accounts, since Prime Member Promotions were not eligible for Amazon 1P…

As a result of HINGE COMMERCE's creative content and design work, Bullstrap's sales on Amazon have grown by +24% vs. the same time year ago. The brand's organic sales and its advertising efficiency have both leaped by double-digits.  Bullstrap is a highly gift-able product catalog, and HINGE helped deliver +56% sales during BlackFriday Cyber Monday.  Our best-in-class copywriting, product images, and enhanced content were critical to delivering Bullstrap's success. CREATIVE CONTENT BOOSTS SEARCH, CLICKS, CONVERSIONS HINGE COMMERCE started by optimizing Bullstrap's copywriting to ensure keyword-rich product detail pages (PDPs) that were relevant and up-to-date in the highly competitive and ever-changing Apple accessory category.  The secret to great copywriting is to artfully blend channel-specific keyword research with persuasive and clear writing, all…

HINGE COMMERCE helped Ellura reach the 10 bestsellers on Amazon, and drive new-to-brand growth   Ellura is a leading UTI management supplement by Solv Wellness.  HINGE COMMERCE's Amazon consulting expertise has helped to grow sales of Ellura on Amazon by +18% vs. a year ago. Notably, Ellura is now the only premium-priced product in the top 10 bestsellers for Cranberry Herbal Supplements. HINGE COMMERCE continues to prove itself as a leading Amazon consulting agency, helping Ellura achieve its success through strong paid media strategy and execution.  As a result, HINGE COMMERCE has helped to deliver +88% growth in new-to-brand sales versus a year ago. HINGE COMMERCE is a certified Amazon Advertising agency and has helped Ellura optimize its paid media while also reducing…

Sophisticated companies recognize that to drive sustained online growth requires an army of dedicated experts, as well as leveraging purpose-built technology. With the ever-increasing complexity of eCommerce marketplaces such as Amazon, Walmart.com, Target+, and others, it is simply not cost-efficient to build and maintain a robust internal eCommerce team and infrastructure. The solution is to leverage an eCommerce agency that operates as an extension of your own team. The key steps to ensure success are: Select the right agency with the experience, technology, and proven track record, Build the right incentives for the agency to reward business ownership, Put the right leader on your team to oversee the work and ensure transparent communication, timely action, and agile problem-solving. CASE…

With greater B2B shifts to online commerce (which has only accelerated with the COVID-19 pandemic), B2B companies are recognizing the importance of investing in digital commerce.  HINGE COMMERCE recently updated the product photography for The Hershey Company for use on their distributor sites, such as Sysco and US Foods. “We are so pleased with the photography work HINGE COMMERCE produced for Hershey's Foodservice. From the coordinated pre-production meeting, to the flawless 2-day production, all the way through the post-production delivery, HINGE COMMERCE made this large-scale project seamless. The GDSN formatted photography allowed Hershey's to provide all of our buyers and distributors with best-in-class content in a cost-effective manner. We look forward to working with HINGE COMMERCE on future eCommerce projects!” --Al…