2022 BFCM RECAP HINGE COMMERCE clients saw a 69% growth over last year’s Turkey 5 (the 5 peak shopping days of Thanksgiving through Cyber Monday).  Clients who participated in Turkey 5:  Total sales were +104% 2022 vs. 2021.  Our Account Management, Advertising and Operations team executed flawlessly preparing for BFCM by developing impactful promotional strategies through utilization of deals and coupons, ensuring inventory was received into the Fulfillment Centers (FC’s) prior to peak sales and storage limits implementation, as well as building out campaigns with bidding/targeting strategy that ramped up brand awareness prior to event, but also maintained strong visibility during the event.