As the excitement surrounding Black Friday and Cyber Monday continues to build, sellers on Amazon are gearing up for one of the busiest shopping seasons of the year. To ensure a successful Q4 with Fulfillment by Amazon (FBA), it's crucial that your inventory has arrived at Amazon or is already en route. With the frenzy of the holiday season fast approaching, preparation is key for Amazon sellers. Let’s delve into Amazon's recommendations and strategies for a seamless Black Friday and Cyber Monday sales experience.
Let’s start with the timeline Amazon recommends:
10 - 12 weeks before Black Friday and Cyber Monday is when you should be deciding what products you’re selling for the holiday season. Look at what…

Amazon will be adjusting the aged inventory surcharge and adding more tiers. Amazon will be applying charges to aged inventory almost 3 months earlier than the previous year. As Amazon increases fees, it’s time for sellers to take stock of ASIN profitability and product pricing. For many sellers, Amazon’s complex and ever-evolving rules can be stressful. Hinge offers support to these sellers with its inventory management tools.

Amazon will be adjusting the aged inventory surcharge and adding more tiers. Amazon will be applying charges to aged inventory almost 3 months earlier than the previous year. As Amazon increases fees, it’s time for sellers to take stock of ASIN profitability and product pricing. For many sellers, Amazon’s complex and ever-evolving rules can be stressful. Hinge offers support to these sellers with its inventory management tools.

Amazon announced yesterday that if you plan to run deals during Prime Week, you must submit them by April 28th, 2023 for Amazon US or May 12th, 2023 for Amazon CA.

Amazon announced on January 17th a change in the way FBA Storage limits will be structured. Amazon is transitioning from a unit-based limit to a cubic ft.-based strategy starting March 1, 2023.

2022 BFCM RECAP
HINGE COMMERCE clients saw a 69% growth over last year’s Turkey 5 (the 5 peak shopping days of Thanksgiving through Cyber Monday).
Clients who participated in Turkey 5: Total sales were +104% 2022 vs. 2021. Our Account Management, Advertising and Operations team executed flawlessly preparing for BFCM by developing impactful promotional strategies through utilization of deals and coupons, ensuring inventory was received into the Fulfillment Centers (FC’s) prior to peak sales and storage limits implementation, as well as building out campaigns with bidding/targeting strategy that ramped up brand awareness prior to event, but also maintained strong visibility during the event.

Do you have a sufficient Q4 strategy in place for your products on Amazon? Make sure you plan for sufficient inventory levels, learn how to use Amazon Advertising, and how to drive traffic. Hinge Global is here to help you build your best strategy through Q4 and beyond.

Manually requesting product feedback is a time-consuming process on Amazon. HINGE Axis automates this process, allowing sellers to customize when surveys are sent and for what products. This automation saves sellers time and helps grow sales.